Pricing
Create ads yourself, or let us run them for you.
Self-serve
Create and launch your own ads.
25 credits / month- Meta ads
- 5 competitors tracked
- Content calendar + scheduling
- All templates + custom references
- 100+ languages
- Email support
- 250 credits / month
- Google + Meta
- 20 competitors + Brand Radar
- Performance forecasting
- Google Ads strategy
- Audiences + product catalog
- Shared workspace + seats
- Figma, Notion & Slack
- Chat support
Managed
Our agents run a self-improving ads engine for you.
Fully managed Google, Meta, Reddit & LinkedIn ads
- Ad creative, launch & optimization
- Keyword, audience & creative strategy
- Multi-channel creative at scale
- Cross-channel A/B testing
- Explore, Promising & Scale lifecycle
- Automated budget allocation
- Dedicated ad strategist
- Daily reports with analysis
Fully managed ChatGPT and LLM ads
- Ad creative, launch & optimization
- Context-hint experiments
- AI ad creative at scale, A/B tested
- Control, Exploit & Explore testing
- Next-run optimization with forecasts
- Feature, message & theme analysis
- Winning ads scaled automatically
- Dedicated ad strategist
- Daily reports with analysis
No credit card required
Compare plans
| Basic | Pro | Managed |
|---|---|---|
| Ad Creation & Studio | ||
25 credits/mo | 250 credits/mo | Unlimited credits |
Campaign Studio editing | Campaign Studio editing | Campaign Studio editing |
Image editing (AI refinement) | Image editing (AI refinement) | Image editing (AI refinement) |
Reference images & products | Reference images & products | Reference images & products |
Endless variations | Endless variations | Endless variations |
All starter templates | All + Custom starter templates | All + Custom starter templates |
VIBE Kit | VIBE Kit | VIBE Kit |
Custom characters & elements | Custom characters & elements | Custom characters & elements |
Ad Score + Improve loop | Ad Score + Improve loop | Ad Score + Improve loop |
Creative review & approval | Creative review & approval | Creative review & approval |
Done-for-you creative production | Done-for-you creative production | Done-for-you creative production |
2K Image resolution | 4K Image resolution | 4K Image resolution |
| Brand & Products | ||
Auto-detect brand intelligence | Auto-detect brand intelligence | Auto-detect brand intelligence |
Brand Kit (voice + knowledge base) | Brand Kit (voice + knowledge base) | Brand Kit (voice + knowledge base) |
Custom reference uploads | Custom reference uploads | Custom reference uploads |
Product catalog import | Product catalog import | Product catalog import |
Audience personas | Audience personas | Audience personas |
Managed brand & creative direction | Managed brand & creative direction | Managed brand & creative direction |
| Intelligence & Analytics | ||
5 competitors tracked | 20 competitors tracked | Unlimited competitors tracked |
Basic competitor ad tracking | Advanced competitor ad tracking | Advanced competitor ad tracking |
Browse Brand Radar (10,000+ ad library) | Full access to Brand Radar (10,000+ ad library) | Full access to Brand Radar (10,000+ ad library) |
Discover feed | Discover feed | Discover feed |
Performance forecasting | Performance forecasting | Performance forecasting |
Google Ads keyword strategy | Google Ads keyword strategy | Google Ads keyword strategy |
Vision analysis | Vision analysis | Vision analysis |
Managed performance dashboards & reporting | Managed performance dashboards & reporting | Managed performance dashboards & reporting |
Custom reports | Custom reports | Custom reports |
| Marketing Agent | ||
AI marketing assistant | AI marketing assistant | AI marketing assistant |
Content calendar | Content calendar | Content calendar |
Multi-platform scheduling | Multi-platform scheduling | Multi-platform scheduling |
Content types (posts, carousels, reels, stories, email) | Content types (posts, carousels, reels, stories, email) | Content types (posts, carousels, reels, stories, email) |
Campaign Planner (up to 8 weeks) | Campaign Planner (up to 8 weeks) | Campaign Planner (up to 8 weeks) |
Planner exports (CSV, Buffer, Hootsuite) | Planner exports (CSV, Buffer, Hootsuite) | Planner exports (CSV, Buffer, Hootsuite) |
| ChatGPT + LLM Ads | ||
ChatGPT & LLM ad campaigns | ChatGPT & LLM ad campaigns | ChatGPT & LLM ad campaigns |
ChatGPT ad copy & creative | ChatGPT ad copy & creative | ChatGPT ad copy & creative |
In-context ad previews | In-context ad previews | In-context ad previews |
Native sponsored ad formats | Native sponsored ad formats | Native sponsored ad formats |
Control, Exploit & Explore A/B testing | Control, Exploit & Explore A/B testing | Control, Exploit & Explore A/B testing |
Feature, message & theme analysis | Feature, message & theme analysis | Feature, message & theme analysis |
Context hints & ad-group experiments | Context hints & ad-group experiments | Context hints & ad-group experiments |
Next-run optimization with predictions | Next-run optimization with predictions | Next-run optimization with predictions |
| Free Tools | ||
Free Ad Generator | Free Ad Generator | Free Ad Generator |
Rate Your Ad tool | Rate Your Ad tool | Rate Your Ad tool |
VIBE Kit gallery | VIBE Kit gallery | VIBE Kit gallery |
| Team & Collaboration | ||
1 seat | 3 seats | Unlimited seats |
Shared brand workspaces | Shared brand workspaces | Shared brand workspaces |
Figma, Notion & Slack | Figma, Notion & Slack | Figma, Notion & Slack |
Multiple brands | Multiple brands | Multiple brands |
Role-based access control | Role-based access control | Role-based access control |
SSO | SSO | SSO |
| Done-for-you | ||
Ad creative, launch & optimization | Ad creative, launch & optimization | Ad creative, launch & optimization |
Self-improving ads engine | Self-improving ads engine | Self-improving ads engine |
Monthly strategy reviews | Monthly strategy reviews | Monthly strategy reviews |
Custom integrations & API | Custom integrations & API | Custom integrations & API |
Daily reports with analysis | Daily reports with analysis | Daily reports with analysis |
| Support | ||
Email support channel | Priority chat support channel | Dedicated ad strategist support channel |
Self-serve onboarding | Guided onboarding | Agent-guided onboarding |
SLA & security review | SLA & security review | SLA & security review |
Frequently asked questions
Self-serve plans (Basic and Pro) give you AI-powered tools to plan, create, iterate, and launch ad campaigns yourself, with performance forecasting to guide each decision. Managed plans are fully autonomous: our AI agents run a self-improving ads engine that builds, launches, and optimizes your campaigns across a variety of platforms, learning from every result.
Basic is ideal for solo founders and SMBs who want to drive the ad creation engine themselves. Pro adds forecasting, competitor intelligence, and team workspaces for growing teams. Choose a managed plan if you want AI agents to run and automatically improve your ads end to end.
On self-serve plans, one credit generates one ad creative. Basic includes 25 credits per month and Pro includes 250. Unused credits do not roll over. Managed plans are not metered by credits.
You can purchase additional credit packs at any time or upgrade from Basic to Pro for a larger monthly allowance. Managed plans are not metered by credits.
On managed plans, our AI agents run campaigns, analyze results, and automatically adjust creative, copy, and targeting based on what performs best. The system learns from every result to improve performance over time, without you needing to intervene.
Basic supports Meta ads. Pro adds Google. Managed plans run traditional ads across Google, Meta, Reddit, and LinkedIn, plus ChatGPT and LLM ads. Every plan includes multi-platform auto-sizing so each creative fits the placement it runs in.
ChatGPT ads appear inside AI conversations and are matched using context hints rather than keywords. On managed plans, our AI agents generate creative, run ad-group experiments, analyze performance, and optimize each next run based on real results.
Managed plans are fully run by our AI agents on a self-improving ads engine. The agents write copy, design creative, launch campaigns, and continuously optimize performance across a variety of platforms. You receive performance dashboards, daily reports with analysis, and monthly reviews. Book a demo for a custom quote.
A managed plan is not a traditional agency. Our AI agents run a self-improving ads engine on your behalf, continuously experimenting and learning from every result to improve performance automatically. You get the output and data in daily reports, without an agency retainer or freelancers to manage.
Self-serve plans come with a 14-day free trial, no credit card required. Managed plans begin with a demo so we can scope the right setup for your goals.
You can upgrade, downgrade, or cancel a self-serve plan whenever you like, and we prorate any difference. You can also move from self-serve to managed once you are ready to have AI agents run and improve your ads for you.
Annual billing saves you 20% compared to monthly. Contact us for custom pricing on longer commitments.
Your brand assets, campaigns, and performance data stay private to your account. Managed customers receive daily reports with analysis, and we can complete a security review for organizations that need one.
Try Lapis free
Paid ads that get better with every result. Automatically.